BOA

We had a BOA (Best of Australia) meeting. This is my 2nd meeting on BOA and they are into phase 8 of this campaign. Apparently, this campaign did very well since its launch and they have been promoting it for the last 3.5 years!

As this would be a new phase, the various STOs (State Tourist Offices) and the Airline came together to brainstorm on the campaign. They finally came out with a new presentation (after various feedback regarding the current promotion).

There were different opinions to the presentation. Someone wanted to enforce on certain criteria but others disagree and then there was problem coming to a consensus on the advertisement. A lot of time was wasted debating on what should be the correct text and inclusions to be reflected on the advertisement! The STOs had some problem trying to understand what the travel agents wanted especially when you get different agents trying to express their opinions differently (though they are referring to the same thing)!

The last item on the agenda was deciding who were the product champions. Some agents gave excuse that they were not able to be the PC because of being new to the campaign / would be in reservist, etc... Amazing! I ended up as the Product Champion for New South Wales! Where? OK..... SYDNEY! Hahahahaha!

-------- Sawbear Travel --------